I was set with the task of redesigning the existing image of a European robotics company, Shadow Robot Company, that had been developing robotic that mimic actual human movement as accurately as possible. While maintaining the logical and technical look the company had been known for for almost two decades I also had to incorporate a sense of humanity and universally relatable to the company's corporate identity. With a new look and up dated corporate name the company Shadow Robotics is now as visually modern as the technology they produce, the design work can be viewed below.
This was a collaborative project that I worked on with Designer Anthony Mejia, below is a sample of the work both of us put forward, and the goal was to redesign India's national railway branding and design elements. We had to create a more progressive look for the Government owned company, while maintaining a sense of heritage and national pride that spanned over 140 years since the railway system had been created.
Fox Hole Cafe: an eatery with class.
Fox Hole Cafe is a small cafe chain concept. Designed so that all branding elements are to have a modern rustic charm with a familiar and approachable feeling. Color tones are used to make customers feel comforted and recognize this establishment as a place they can stay and eat, drink, or just hang around on their laptop to unwind.